December 3, 2023

The Griff Blog – Business & Stuff

All About Business & Stuff

Choubao Luosifen introduces the brand’s own cartoon character, Choubao Luosifen.

3 min read
Choubao Luosifen

Choubao Luosifen's brand cartoon character “Choubao”

DDMiers | Choubao Luosifen introduces the brand’s own cartoon character, Choubao Luosifen. | LIUZHOU, China, via PRNewswire — Choubao Luosifen, a Chinese brand of Luosifen (river snail rice noodles), has announced that its brand-named cartoon character, Choubao, will be available on social media sites. Choubao’s cute and adorable image has made him very popular online in a short amount of time.

The idea for how to draw Choubao came from the chemical endorphin. The pituitary gland makes endorphin, which is an amino acid. It is a chemical made in the brain that is released when there is more stimulation from the outside world. This chemical makes you feel excited and happy. The main character is a “happy fungus” that makes people feel happy when they eat luosifen. The idea behind the concept is that the “happy fungus” can bring happiness to anyone who eats the tasty food.

Luosifen is a traditional Chinese dish from the city of Liuzhou. Choubao luosifen’s goal as a brand is to “make people happy.” It does this by making food with a lot of good ingredients and making the eating experience fun.

Choubao Luosifen are now sold in a lot of places around the world.

In another news: Choubao Luosifen wins the 2022 Superior Taste Awards

The International Taste Institute started the Superior Taste Award. The results of the 2022 Global Food and Beverage Product Awards have been made public. Choubao, a Chinese food company, won the Superior Taste Award for two flavors of its river snail rice noodles. River snail rice noodles are an iconic Chinese dish that has a broth made from snails, rice noodles, and a variety of other ingredients, like pickled bamboo shoots, peanuts, tofu skins, and green vegetables. It is also known as luosifen by the people who live there.

Choubao Luosifen wins the 2022 Superior Taste Awards
Choubao Luosifen wins the 2022 Superior Taste Awards

Choubao Spicy Thick Soup is one flavor, and Choubao Naturally Flavored Liuzhou River Snail Rice Noodle is the other. Liuzhou River Snail Rice Noodle got the 2-star Superior Taste Award because its soup base is known for being rich and thick. Choubao is the first luosifen brand to get a 2-star rating in the industry. Luosifen is a traditional dish from the city of Liuzhou, which is in the province of Guangxi. The dish is a favorite among foodies because of its unique, strong smell and fresh, spicy taste. Choubao Luosifen has made some changes to the traditional way of making the soup, giving it a richer soup base and a taste with more layers.

People think of awards from the International Taste Institute as the Oscars of the food and drink world. The jury is made up of Michelin chefs from all over the world and a group of expert nutritionists and dieticians. This is to make sure that only the food and drinks in the competition get the most professional certification. At the same time, to make sure the selection is fair, the jury follows a strict blind evaluation process and scores the products based on five taste-related indicators without knowing who made the evaluations.

Source: Choubao